Director of Streaming and Digital Promotion: Owned Media

• Strategic placement of promotions across all digital platforms including WBD streaming apps within TV Everywhere, VOD, MAX and CNN livestream, Multichannel programming distributors such as Amazon Video, YouTube TV, and Direct TV, programmatic display on all WBD websites, and mobile games.

• Ideate multi-channel, holistic DTC campaigns for Max originals and acquisitions that take advantage of WBD’s traditional and digital assets.

• Forecast digital ad unit capacity and CPMs to estimate campaign valuation and determine return-on- investment.

• Partner with Marketing Intelligence to maintain our Mixed Media Model and assess recommendations for promotion campaign tactics.

• Purchase and manage ad inventory for in house-ads as well as Dynamic Ad Insertion technology to target specific audiences.

• Build comprehensive, viewer behavior maps to target channels and dayparts that feature over- indexing audiences.

Director of Owned Programming 

Originate a strong programming and promotions strategy for Red Bull’s Owned and Operated Channels (Redbull.com, Red Bull TV, Red Bull Games and Apps) and Consumer Experiences. Organic traffic increased yoy by 30% to ticketing and consumer activation pages and by 75% to Redbull.com while average time spent grew yoy by 19%.

Associate Director, Video Distribution and Planning

Identify trends and patterns using analytical tools to mazimize audience engagement and retention for the strategic placement of all video content from brands such as GQ, Glamour, The New Yorker, Vogue, and Vanity Fair. Built and maintained a content management system to coordinate promotion across digital platforms and channels.

Senior Strategist, Promotions and Programming

Synthesize Nielson rating and social listening data to determine the on-air and multiplatform schedules and determine acquisitions for on-air potential.

Senior Strategist, Promotions and Multiplatform

Ideated and implemented distribution strategies for the content libraries of MGM, Lionsgate, and Paramount Pictures to platform partners such as Netflix and Amazon Prime as well as Video-On-Demand. Devised promotional strategies for owned and operated linear and digital channels. 

Senior Strategist, Scheduling and Programming

Synthesize Nielson rating to determine the on-air and multiplatform schedules for Comedy Central and devised on-air branded opportuntities for advertisers. Evaluated possible acquisition for their ROI with audience engagement and revenue KPIs.

The New School, MA International Affairs: December 2011

Emerson College, BA

Film Production: December 2006